The BioGrowth brand
A confident, scientific identity for the global bioeconomy. Editorial in voice, precise in form, warm in color — built so founders, researchers, universities and investors recognise it instantly across every surface.
Logo system
The mark is a stylized B built from two organic lobes — a cell above, a swell of growth below — anchored by a vertical spine and topped by a single deep-red node marking apex momentum.
Maintain clear space equal to the height of the node around the mark. Minimum sizes: 20px digital for the mark, 96px wide for the horizontal lockup.
Color
Red anchors the system — used sparingly on key moments (CTA, the italic wordmark, the apex node). Surfaces stay near-white to keep complex, data-dense interfaces calm.
Typography
Wordmark — Inter Medium "Bio" + Instrument Serif italic "Growth", baseline-aligned, optical kerning.
Voice
Use specific verbs and numbers. Avoid hype.
Write like a quiet long-read, not a sales page.
Frame challenges as solvable. Always forward.
In use
has a home.
to balance sheet.